Cannot agree with you more Blackhatrebel. That is the truth right there.
When I was looking for ideas for a OTO myself I was thinking of just putting together a bunch of resale rights stuff as a back-end and no matter how I hyped up the sales page it did not convert well at all. Plus it really didn't match or go in line with what I was selling on the front end.
So take note of that too.
- Like BHR said don't just do a OTO because every Tom, Dick and Harry are doing it. If you need one then put the time in and write the sales page yourself and add products that have value and you know your customers would want it. Create that urgency.
- Don't make the mistake I made. Make sure your back-end OTO matches what you're selling on the front end. Like if you were selling a golf guide ebook on the front end, then your OTO could be a subscription to a monthly membership where you offer golf articles each month at $xx.xx
- Lastly if you still need a OTO software or an OTO page...You may want to check out hxxp://0t0g0ldmine.c0m (Not an affiliate link) Go there, sign up, it's free. Thank me later.