I have another question guys for another branded/authority site in the bodybuilding niche this time. Which one would be best according to you using the word 'STRENGTH' as an example? The site will be discussing about ways to increase your strength (just an example again) : maximumstrength.com or strengthblog.com ('blog' can be replaced by anything generic actually here like 'magazine', 'world'...) The first one with 'maximum' should be best but seems for me mostly kind of extreme, for hardcore guys, whereas the second one is more general and thus should attract a broader audience. What do you think? Thanks!