Which method is better/do you use when structuring content?

Hi guys,

Just wondering which methods people use when building a larger or authority site. Let's say the website is about football (and football based goods) and in this specific instance we are writing about football boots. Which method do you use/prefer/find works better?

Method A: Individual pages for each brand of football boot, e.g. xxxxxx.com/nike-football-boots and then a 500-1000 word article with various headers related to Nike Football boots.

Method B: One large article (3,000+ words) with all brands covered, using h2 or h3 tags for each brand and having as many brand related keywords/phrases in there as possible, e.g.

Nike football boots (h2 or h3 tag)

xxxxx words content

Adidas football boots (h2 or h3 tag)

Etc...

I am torn between the two as some pages seem to rank better for method A and some for B.

I guess it wouldn't be wise to do both as it may cause an issue with ranking, or is best to cover absolutely all bases possible?

Thoughts ?

Thanks.

I would use the first method.It is more common and, to some extent, simpler...

The second method is usually used for interlinking in your site. So you can have a general 3000 word article about the different brands of football boots, then connect each keyword to a different page on your site.

In the example you quoted above, you would link out to pages containing info on certain brands and styles of football boots. The pages you link to from example two would be structured like example one.

So you can do both. Idk how that would affect your rankings though. I've done this type of work for clients but I never bothered to ask how it affects their SEO.

I'v been implementing the second method for a few years and been teaching it to others. It works for us. Also, analyse what the top 10 in your serps are doing, Google obviously is happy with them, so understand their structures, then do your even better.

sorry for taking it off topic, but do you guys put the content at the top or bottom if you did an ecoms homepage for example?

I'm doing it at the bottom but heard a few people discussing benefits on seo of text at the top