Which is the best conversion strategy for Google Ads

qwe7410

Regular Member
Joined
Sep 7, 2022
Messages
236
Reaction score
74
I watched the latest Youtube from Exposure Ninja and they claimed some agencies used Performance Max and increased by 1300%.


On the other hand, I watched the solution 8 video, it says get away from Performance Max


What's your take and what strategy do you think it's working best for you?

I've been throwing money into Googles for traffic, i had this mentality that the more visitors the better but conversion rate is lacking and not enough to pay the overhead.
I've not set the conversion measurement right until last month.

So I've followed Google's Optimisation advice changed the strategy to "Maximise Conversion"

On other other hand, I'm NOT started my Remarketing Ads which I heard is more efficient.
I'm not sure how it works because i've a campaign that goes to the main website page, no specific or purposed landing page.
If my keyword is say "coffee machine"
Which ad will show? The remarketing or the existing campaign?
If the existing campaign shows more often than the remarketing, then what's the purpose of the remarketing ad or how does it make it more efficient?


Let me know what do you think what's the best strategies and what are the things that are really necessary to set up.

Website is an ecommerce targeted at kitchen appliances
I've just set up the conversion measurements on google ads, and i'm thinking of creating a landing page followed by UTM tags, is that the right path?
What will be a good way to create landing pages?
 
Google just drives traffic.

It is your landing page / funnel / product that determines conversions, not google.
 
they will send u traffic its upto u how you convert.
 
Does it mean that suppose there are 2 ads
One is on conversion giving only 5 clicks
One is on traffic giving 50 clicks

If the cost is the same, it's better to go with the traffic ad?
 
Provide value to the customers. Anything else is nonsense.
 
Back
Top