Which is harder to outrank Apple.com or Amazon?

Out of curiosity what's harder to outrank for an Apple product? Or is it not worth trying

Apple:


Amazon:


Looks like Amazon is beating Apple, but not by much. I actually expected apple to rank for less than that. So I'd say Amazon

I would have said apple.com because i would have thought that the links weren't not diluted over many pages until i checked this :

https://www.google.fr/webhp?sourcei...&espv=2&ie=UTF-8#q=site:"apple.com"&start=210

While Amazon has 163M pages indexed. So pretty close, then i would say also that Amazon would be harder.

I would say Apple. If you are trying to rank for one of Apple's products, there will be a lot of competition and they have a huge amount of links pointing to their products (as they are expensive and Apple don't want a third-hand to rank higher than them and steal the customers, the cost per customer can be high as their shit broke every 3 months so you need to get a new charger, headphones, etc.) while Amazon is a marketplace with MILLIONS of products where there are many not building links to their product pages. Sure, some might do it in competitive niches but usually the product pages I see ranking barely got any links pointing to them at all.

But it might depend, as some might build a lot of links or for some pages that Amazon makes a good sum of money.

Both are easy to outrank.

Out of those tow i would say google

Nut-Nights said:

Both are easy to outrank.

Click to expand...

Can you be a little more specific. Are we talking about EMD + Sape + diversification links, or EMD + PBN + diversification links?

Totally depends on your keyword and how well amazon & apple are onpage optimized for it.
If you try to rank for one of their products, Apple is definitely much harder to outrank in most cases.