Video ads on Facebook drive higher engagement and are ideal for storytelling and brand awareness, while image ads are simpler, cost-effective, and great for quick conversions. Facebook’s algorithm favors videos, but images work well for fast-paced users. A mix of both, tested through A/B testing, ensures the best results.
To achieve high clicks and a low CPC (like $0.01) on Facebook ads, create highly engaging, curiosity-driven content (like "leak" videos or images), target a specific audience with optimized interests, use A/B testing, and focus on high-quality, relatable visuals paired with compelling headlines.