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Which e Commerce Platform Should I Use?

Discussion in 'Black Hat SEO' started by LVScott, Dec 18, 2012.

  1. LVScott

    LVScott Registered Member

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    We have decided to start a new business and we are trying to determine which e commerce platform to use. Below is what we need it to do and what we are using it for, I would really appreciate any assistance on what we should use.

    We have 2 separate companies we want to set up:

    Company 1:
    35-40 Skus
    10 White Hat Domains (Domains which we are using white hat SEO)
    10 Black hat domains (Using a lot of spam to get these ranked quicker)

    Company 2:
    800 Skus (lots of clothing items that is why the large amount of Skus)
    6 White Hat Domains (Domains which we are using white hat SEO)
    10 Black hat domains (Using a lot of spam to get these ranked quicker)

    In both companies we want the following:
    1. Want all domains inventory tied together, so if someone buys a product on site 1, sites 2-20 all show loss in inventory.
    2. Want to be able to tie it into a fulfillment center.
    3. We will try to keep the black hats and white hats site separate but want to keep the same shopping cart on both to control inventory. We don?t want the negative SEO from black hat sites to affect the white hat sites.
    4. Want each to have it's own shopping cart so if you are on domain123 and check out, it should look like you are checking out at domain123 and not the main site.
    5. Want to be able to expand internationally in the future and have geo targeted sites so if someone from UK logs in, it shows them inventory from UK and not US on each domain. I assume this will be a plug in of some sort.
    6. Want to be able to use themes, which are available.

    Thanks for any help,
    Scott
     
  2. GiorgioB

    GiorgioB Supreme Member

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    Most of what you need is available in Magento's community edition shopping cart platform. I use it for my 3 shops, and i love it, it can really scale from 'easy-to-use' to pretty complex configuration. Also, lotrs of themes, extensions, and support forums.
     
  3. the_demon

    the_demon Jr. Executive VIP

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    If you want to launch that many sites and operate them in a cohesive manner I'd prob go w/ a custom solution. This will allow you to have complete control over how each site operates. A good tool that you can use to track each sites rankings is www.serpbook.com ... Also, be sure you're hosting each site on a different ip address.
     
  4. olystyle

    olystyle Regular Member

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    Without a doubt: Magento is what you are looking for! Lots of ressources, great tutorials, lots of affordable professionals... Plus a connection to an ERP like OpenERP would be a nice addition for the centrally managed stores you are planning.

    To connect your magento install to OpenERP you can use this connector: http://www.magentocommerce.com/magento-connect/open-erp-connector-by-openlabs.html
    Here's a tutorial of how to use the connector: http://openlabs.co.in/article/open-erp-magento-integration-new

    cheers olystyle
     
  5. LVScott

    LVScott Registered Member

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    Don't you pay $30 per Magento site per month?
    I remember reading that somewhere and if that is the case we would be paying more then the $14k per year in monthly fees and would be better off with the enterprise package.

    Also with the community edition, can you pull inventory from one centralized data base?
    I just want all the sites inventory tied together so if something sells out, we don't sell it on another site.
     
  6. LVScott

    LVScott Registered Member

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    How much would a custom set up cost?
    Always wondered about going this route.
     
  7. LVScott

    LVScott Registered Member

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    I was told this before to go with Magento and use OperERP, what would the cost be to go this route and why is this route preferred over Enterprise Edition of Magento.

    Thanks for your help
     
  8. moonlighsunligh

    moonlighsunligh Jr. VIP Jr. VIP Premium Member

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    Just a question, if you sell non-replica products, do you use dropshipping or you stock and ship them yourself.
     
  9. GiorgioB

    GiorgioB Supreme Member

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    The community version is free, Magento Go/Enterprise is not. Community version has much more extensions, themes, etc.. but more difficult to customise and develop yourself. Go/enterprise is the other way round.

    No idea at all, maybe couple of grand..? really don't know

    I have a bit of stock (about 20 SKUs), but mostly dropshipping.
     
  10. LVScott

    LVScott Registered Member

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    Everything we sell we buy direct from the mfg and store in our warehouse.
    We also have some things made in China and shipped to us.
     
  11. LVScott

    LVScott Registered Member

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    Someone was telling me that Magento is easy to hack into, anyone know anything about this?
    They said it was better to just do a custom set up for what I was doing.
    Any help on this is appreciated.
     
  12. mce69

    mce69 Newbie

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    Go for Magento Community edition and you wont look back, its officially the most widely used ecommerce platform in the top 100k alexa sites. Just as with anything you need to configure and install it correctly for it to be secure.
     
  13. Stizerg

    Stizerg Power Member

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    x-cart can do it with a special mod, but you need to buy license for every domain. It's not expensive, and they have 50% Christmas sale at the moment, $136 per domain.
    I think cs-cart can do it too, I read something about it on their forum.


    edit: why do you need so many domains per company? :confused:
     
  14. LVScott

    LVScott Registered Member

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    We own a bunch of exact match domain names for the industry and rather then having someone go to the website and be redirected to another for shopping we want each site to look like it's own store.

    For example if our parent company sold baseball bats (we dont, lol) and our parent site was baseballbats.com we would look for exact match domains in that niche. Without taking the time to go look up that industry lets say Red Baseball Bat got a lot of searches, we would register or buy redbaseballbat.com and have that be a store on its own. So we would hopefully get that to the top of the google for "Red Baseball Bat" and then have a store on that site (Same products as baseballbats.com) and when people check out the shopping cart would be redbaseballbat.com and not baseballbats.com.

    I find the easier I make it for people to check out and the less pages we have them go to, the easier it is to get a sale. So for example our sales rate is a lot higher on RedBaseballBat.com if we don't redirect people to baseballbats.com to buy something. We have about 8-12 per company like this and then we have other ones that we will use black hat seo on to get the to the top of the rankings while we wait for others to get up there. Short term vs long term goals.

    Hope that makes sense....

    Also $136 a domain becomes high when you have 30-40 domains to start and plan on adding a bunch more.
    I will look into it though.
     
  15. LVScott

    LVScott Registered Member

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    I think I will use Magento or do a complete custom one but do you know what the whole Magento with OperERP is?
    I am not a programmer so I am not as familiar with this stuff as I should be but I need to tell my team what to go with and everyone keeps saying Magento with OpenERP but I have no clue what OpenERP does and what the advantages of going this route is.

    Once again any help is appreciated and thanks to everyone who has replied already.
     
  16. tnhomestead

    tnhomestead Regular Member

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    My suggestion if you dont use Magento, there is an existing mod for osCommerce for this. You might need a bit of coding, but osc is well known, easy to get coders and themed. I would also look at apache ofbiz.
    Something along these lines is doable. And Apache is enterprise level and includes not only ecommerce but also
    * advanced e-commerce
    * catalog management
    * promotion & pricing management
    * order management (sales & purchase)
    * customer management (part of general party management)
    * warehouse management
    * fulfillment (auto stock moves, batched pick, pack & ship)
    * accounting (invoice, payment & billing accounts, fixed assets)
    * manufacturing management
    * general work effort management (events, tasks, projects, requests, etc)
    * content management (for product content, web sites, general content, blogging, forums, etc)
    * a maturing Point Of Sales (POS) module using XUI as rich client interface
    * and much more all in an open source package!
    Good luck sounds like a great project!
     
  17. Zapdos

    Zapdos Power Member

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    Opencart would be my choice. Just one Magento site is killer on resources and you want ~50? That's a dedicated server. Add some traffic and you're looking at requiring indepth optimizations which can be costly. X-cart has the problem of costing per domain, as well as having per-domain mods. It'd be about $500/domain. You'd still need optimizations as well.

    You should look into using Cherokee or Litespeed, caching and a dedicated server for SQL. With a decent amount of visitors you're going to be hammering the SQL server. Caching will help a bit with that, Litespeed/cherokee is more efficient serving PHP.
     
  18. audioguy

    audioguy Power Member

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    nginx FTW! :)
     
  19. LVScott

    LVScott Registered Member

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    Why opencart?
     
  20. Zapdos

    Zapdos Power Member

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    It's lighter on resources, modifications don't (normally) change core code, there's mods to manage multiple stores from one, it's free, mods are cheap to buy, lots of premade templates.