Recently I found a potentially profitable niche, and this is where things get more complicated, because the obvious EMD is not available, but I think I could work around it. Let me see if I can explain it to you without being too confusing. So the EMD would be composed by two words, but word1word2.com is already taken, so I thought of using word2word1.com that's still available. It makes more sense if you read word1word2, but it also makes sense if you read word2word1, from what I understand the order of the words in any given KW matters, so using word1word2 wouldn't be the same as using word2word1, but what I saw by using the Google Keyword Tool and confirmed using Traffic Travis, is that word1word2 and word2word1 have exactly the same amount of searches. How is this possible if the order of the words on the KW is important to Google? Could Google assume as beeing the same search? Would you think I'd be better of with the domain word2word1.com or with the domain word1-word2.com, that is also available. For marketing purposes (on FB, YouTube, etc) it would be better to use word1-word2.com, as it makes more sense to read that way, but for SEO would it be better to use word2word1.com? I've read that Google doesn't like dashes... So I need some help/advice from the experts on which domain to choose. Thanks.