Just wanted to ask people what they have better results with. Your SEO campaigns or Social Networking Campaigns. Describe what each one of those are for you if you have a particular preference.
I would say that both are important but depending on a business's industry, one could be more effective than the other at accomplishing organizational goals. For example a business's core market may not be active on social media networks but may still use search as a primary means of finding information about the business.
There is also sort of a catch 22 here as social signals are becoming more important in SEO than they were before. Search engines are starting to serve up results based on user's social interactions and networks as opposed to relevancy of documents to their queries.
I would say SEO but it really matters what your most interested in and skilled at. When you find what one you like the most I would stick with it, I personally like Social Networking..
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