which creatives are working best for you?

Videos ads often performs better for physical products example for e-commerce.
Image ads are more affordable for lead gen ads and are sufficient if correctly.
Videos for lead gen ads give the lead quality boost but more expensive.

Always, have a good mix of both for testing, monitor the average spend and optimize.

Word of advise, don't purely depend on Facebook algorithm work around the algorithm.
Teach, train and trick the algorithm instead for better results. Goodluck
 
It can vary depending on your target audience, industry, and campaign
 
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