Which bid strategy should I use?

hostcay

hostcay

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Hello,
I am new to Google ads and I’ve setup a campaign for 2 targeted keywords only with a budget of 100€ per day. I am a little confused as what bid strategy to use as I’ve tried CPC and I’d get clicks but no sales and using up my budget quite quickly, anyway to resolve this?
 
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hostcay said:
Hello,
I am new to Google ads and I’ve setup a campaign for 2 targeted keywords only with a budget of 100€ per day. I am a little confused as what bid strategy to use as I’ve tried CPC and I’d get clicks but no sales and using up my budget quite quickly, anyway to resolve this?
Click to expand...
Try it yourself by clicking on the budget
5%-10
 
Try switching to Target CPA or Maximize Conversions bid strategy, as they focus on driving sales rather than just clicks, helping you spend your budget more effectively.
 
hostcay said:
Hello,
I am new to Google ads and I’ve setup a campaign for 2 targeted keywords only with a budget of 100€ per day. I am a little confused as what bid strategy to use as I’ve tried CPC and I’d get clicks but no sales and using up my budget quite quickly, anyway to resolve this?
Click to expand...
Hello. To my great regret, in our business niche everyone has this situation. Starting from bots from India to boost clicks on their sites and ending with bots from competitors to remove competitors’ advertisements. Only by creating your own database of blocked IP bots and countries can you achieve some result. GL.
 
You should always start with Manual CPC, and as soon as you get 20-30 conversions per month, you can change to target CPA based on previous data.
What countries are you targeting right now?
 
If you use CPC bidding, you will be charged regardless of whether the click leads to a sale or not.
 
hostcay said:
Hello,
I am new to Google ads and I’ve setup a campaign for 2 targeted keywords only with a budget of 100€ per day. I am a little confused as what bid strategy to use as I’ve tried CPC and I’d get clicks but no sales and using up my budget quite quickly, anyway to resolve this?
Click to expand...
Hi there! Starting with Google Ads can be a learning curve. If CPC isn’t converting well, you might want to try a different bid strategy.
 
Max conv for start is better than CPC
 
what niche you are working in?

are you promoting a product or a service?

this info can help us to help you.
 
Switch to "Target ROAS" if you’re aiming for sales this will optimize your budget towards getting more profitable conversions instead of just clicks
 
Try using Maximize Conversions to focus on driving sales, and refine your keyword targeting to attract more qualified traffic.
 
Almost all of the comments gave wrong information. Choosing the conversion offer will only work if there have been enough conversions, otherwise it is useless. Set up the conversions and bid cpc until you count at least 100 conversions, then switch to conversion bidding and watch how the roas goes up.
 
hostcay said:
Hello,
I am new to Google ads and I’ve setup a campaign for 2 targeted keywords only with a budget of 100€ per day. I am a little confused as what bid strategy to use as I’ve tried CPC and I’d get clicks but no sales and using up my budget quite quickly, anyway to resolve this?
Click to expand...
Your problem is quite common when starting out with Google Ads, especially if you only focus on a few target keywords and your daily budget is quite large (100€/day). Using a CPC (Cost-Per-Click) bidding strategy can bring in a lot of clicks, but if you don't optimize for conversions, you'll run out of budget quickly without any sales. Here are some tips for you:
- change your bidding strategy
- check your keywords and landing pages
good luck!
 
I recommend checking your conversion level with maximum performance campaigns.
Also create a video for youtube marketing and track conversions.
 
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