Video ads and vertical image ads often convert exceptionally well.
They naturally fill the screen, grabbing attention quickly. Also, playable ads (for apps/games) and carousel ads that tell a short story or showcase multiple products are highly effective
Focus on formats that are immersive, load fast, and require minimal interaction to get the message across on a small screen
For mobile traffic, native ads, push notifications, and in app interstitials tend to convert best, they blend well with user experience, load fast, and catch attention without being too intrusive, always test based on your niche and GEO for better performance..
Native ads work really well on mobile because they blend in with the content. Click-to-message ads (like WhatsApp or Messenger) also convert because people can ask questions fast.
From what I’ve seen, native ads, push notifications, and in-feed video tend to convert best on mobile.
They feel less intrusive and blend into the user experience better. But honestly, it depends a lot on your niche and offer.
Always worth A/B testing.
If you're targeting mobile users, focus on clean native ads and in-page push formats. They feel more natural, don’t interrupt the experience too much, and usually convert better than popups or banners.
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