Where To Spend My Money First?

Hello everyone!
I am looking to start spending money on services that will help build up my website's ranking, authority and whatever else that may be needed to improve search traffic in the long run.

I am not trying to flood traffic to my website overnight, I am just trying to start seeding out in the right direction while I continue learning what more I need to do. I sell custom apparel and own a small business in my home town. I just recently got our woo-commerce site up to a decent point and feel like it's time to start plugging away.

I just don't want to spend money in the directions that may not be important to the growth of my online presence. My business is active on Facebook, twitter and IG but IG is our most popular and successful account. Roughly 7200 followers and typically 150-275 likes on each photo, a handful of comments on each as well.

Any suggestions are very much appreciated!

**EDIT**
It may help that I was just about to buy some social signals and backlinks, would you agree this is a safe direction to go that will only be beneficial in the long run?

Why not to do SEO yourself. It's much safer than outsourcing and will save some bucks if you have a single website.If you got multiple you will save load of boat $$$.

edited for typo*

natalia1985 said:

Why not to do SEO yourself. It's much safer than outsourcing and will save some bucks if you have a single website.If you got multiple you will save load of boat $$$.

edited for typo*

Click to expand...

For the last few months, we have already been plugging / seeding away as we have gone. I was just thinking that a few bucks in a couple different directions for an extended reach would help. Maybe I am mistaken.

For the long run, I would simply wait until you get hang of things and do the stuff yourself, like outreach for guest posts or building PBNs. This stuff doesn't take that long to get hang off and it will be safer and more beneficial than blindly outsourcing backlinks. That can be pretty dangerous if your site is already making some money.