Where to place the Key Take away

Hi BHW,

When searching around, there are different opinions regarding where to place an article´s key take away. Do you place it in the end for people to search through your topic first? Or will you go ahead, place it on top, and aim for a CTA right away?

Please share your opinions.

~Legacyy

Normally when writing copy, I would start with it right away. They teach you this in school where you do the "attention grabber".

Start with that, work your way into the body of your copy and describe each take away.

And end your copy by adding FOMO to your reader and done