Where to place a PPC campaign?

ep2002

ep2002

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So I offer a B2B service & I'm still on the fence about whether FB ads would work for me.

It's a tossup between that or trying to find cheap kws on Google PPC as I'm under a tight budget.

Unless you guys have any other ideas.

What are your thoughts on FB vs goolag? I heard even on FB you have to start with $500 min., right?

Thanks
 
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We use both. It takes a chunk of money to find a profitable campaign on either. $500 could work but you need to have some luck. Maybe get an investor?
 
No I don't want an investor.

Thanks
 
I have had some success with FB. But there are probably better sources
 
Yes, you need $300-$500 min to start on fb, but it will be much easier to optimize on fb.
I would say that 95% of the people are on fb, and it's getting more expensive every year because of that.
 
I have had better success with FB. It can work well if you are on a budget.
 
It's often beneficial to diversify your campaign across multiple platforms for a broader reach and to test what works best for your specific goals.
 
Here are some popular platforms and methods for placing PPC campaigns:
Shopping Platforms
Video Platforms
Mobile Advertising Networks
 
google traffic is more effective but fb is easy for approval
 
  • Facebook Ads could be great for targeting specific professional groups, retargeting visitors, and building awareness, but it may take time to optimize. You don’t need to start with a $500 budget—you can begin with a lower amount, but testing and learning will take some time.
  • Google PPC is more immediate and intent-based, which could lead to quicker conversions, but depending on your industry, costs could quickly eat into your budget.
  • If you're struggling with the budget, LinkedIn Ads could be another option tailored to B2B, though it might be slightly higher in cost compared to Facebook.
  • SEO and content marketing might be slow starters but could save money long-term.
 
Google Ads might be better for targeted leads, while Facebook Ads can work for B2B but usually needs a bit more spend to get going.
 
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