For learning, there are a ton of solid resources. One of the best places to start is by checking out https://www.classcentral.com/course/skillshop-google-my-business-86254, it’s free and helps you understand the foundation of local search. After that, there are plenty of free resources like https://moz.com/learn/seo/local and https://ahrefs.com/blog/local-seo/ that offer guides, blogs, and videos that break down the basics and advanced tactics. If you’re looking for structured learning, you can check out affordable platforms like https://www.udemy.com/ or https://www.coursera.org/, which have courses specifically on Local SEO. These often cover everything from setting up your GMB profile to optimizing for local keywords and getting reviews. It’ll take time, but once you get the hang of it, you could save a lot on SEO services and have more control over your online presence!