Where to go now?!

Hi all

I'm currently running a PPC campaign in the finance market, which is going okay, but I basically need more capital to test with. I have spent so much time reading on here and elsewhere, but I can't decide what to settle on and have a go at!

I've done all manual SEO before and ranked quite well, but that was a couple of year ago and I can't remember exactly how I ranked well, and I know that Google has changed it's algorithm in the past few months too. I'm also unsure on what type of offers to advertise! Whether to pick some related products and do a review site?

I feel like I'm just reading reading reading, but I need a couple more pieces to my puzzle, and I was hoping you guys could help me out

I hope I get some replies, would be lovely

Peace

My suggestion is to start trying to figure out your own plan/blueprint. I started by reading the various pieces of what people are currently doing and the methods they are employing and then started mapping it all out on a white board. This allowed me to see the flow of everything visually and simply. Now I'm working on building out my actual process of what constitutes a "round" of SEOing. Start building up a system that you think works for you, read up some more, refine, test, repeat.