1. how to Compile Sitemap and Submit it into Search Engines
2. how to put robot txt
3. how to add Add facebook, google +1 and twitter buttons
4. add keywords into alt tags
if wordpress there's plugins for pretty much all these, simple to do - just search for the plugin as well as the thing you're looking to do
if it's something else, just search for whatever it is you're building your site in or on as well as the thing you're looking to do
keywords into alt tags there's likely no plugin, just add alt="keyword here" in the img tags around the picture (or google whatever you're building the site in and add alt tags to pictures)
Fwiffo's right, if you have WP, there's probably an app for it. I would suggest you search YouTube for video tutorials.
For the robots file, you can open up notepad or text edit for mac users and add the allow/disallow for your site, save as robots.txt and upload into your root directory. I usually like uploading via ftp with Filezilla.
Also, don't forget to add your sitemap urls at the bottom of your robots file as well.
To Add facebook, google +1 and twitter buttons, you can use plugins in WP. Otherwise you have to code it.
Keywords- are you talking about meta keywords ? if yes, use yoast seo plugin in wp, otherwise edit your header with meta keywords
You can use alt tags for images like this
PHP:
<img alt="In the sky flies a red flag with a white cross whose vertical bar is shifted toward the flagpole." src="http://upload.wikimedia.org/wikipedia/commons/thumb/8/83/Dannebrog.jpg/180px-Dannebrog.jpg" width="180" height="135" />
Check this wiki for more info http://en.wikipedia.org/wiki/Alt_attribute
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