I opened an ecommerce shop a little over 2 months ago, still haven't broken even yet. I make anywhere between 100-600 a week, sales are really sporadic. I'm majoring in business administration with an ecommerce option, and I'm reading up all I can on marketing, and my ultimate goal is to acquire enough of a skill set to open my own internet marketing company, because the future of the economy looks very grim as far as employment goes. Any books or suggestions of where to start? I read SEOmoz's beginner's guide, and have been doing some research on long tail keywords. I have a shopify store that accepts google checkout, which is a huge pain because they can freeze your account for any reason, and customers have to make an account with them. I'm going to register as an LLC sometime this week or next so I can offer CC processing through braintree, then customers can just checkout as a guest without having to sign up for anything.