Hey guys, Curious on what you guys think of investing on link building vs investing on content writing. Where do you usually find the most roi and why do you think that is? This is a useful question for me, and you if you haven't thought about it in a while. Of course, there is no black and white answer to this. There is a spectrum of quality when it comes to content and links. Tho if you do usually find a winner between these investments where is it at? Would you feel it is more likely to get an roi from investing, let's say, $500 in links then manually writing content or from investing $500 in content and manually building links? My opinion: Although I have not yet invested in either I imagine link building comes with a risk of getting spamming links that can ultimately get the buyer in trouble with serps or on the other hand, can have quality, relevant links which could drastically boost traffic to your site. Content wise, The risk is getting shitty spun or repurposed content for cheap that results in very low conversion or non at all or in trouble with ppl u plagarized. On the other hand, it can do the opposite and receive praise, help you seem to be a thought leader and most importantly, increase conversion. I find it hard to choose between the two, and do not know which may be better. I would think that maybe the roi is roughly the same between the two on average and there is no clear winner. Both are essential for a website, tho when it comes to investing, there are a variety of trade offs. What do you guys think? Do you invest more heavily on one or the other, and Why? If you happen to know, how much roi do you typically see from these investments and how much time did it take you to see it? Obviously, this is different for everybody but I imagine there is some general trend.