where can'I publish my app to get some installations ?

tored

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Hi
I finished the development of my simple android game but I only got a few installation
please give me some advices to publish it ?
 
Hi, there are some ways:
  1. Firs of all you should do ASO (App Store Optimization) for your app. Try to find some keywords and add it to your description and title. As for your game keywords would be: "Memory game", "memory runner" and some others. Take a look what your competitors are targeting. You can find keywords using AppAnnie or Sensor Tower.
  2. You can try to promote it using Adwords or Facebook Ads if you have some money.
  3. As it is I guess designed for kids, you can easily contact some youtubers to do a review
  4. Try to post it in Facebook Groups or forums designed for parents or where people are discussing games for Kids.
 
I would suggest you to perform an ASO first for both the graphics and texts
Then you could launch some paid traffic from ad networks (Google UAC/Facebook Ads), try some cheap influencer ads and the free content marketing
And after some time passes and your app becomes ranked in Top250 for your targeted keywords - you could try the guaranteed Top1 keyword ranking service to gain the high quality organic installs from the search results
 
You need to consider implementing an SDK for tracking installs i.e appsflyer, adjust etc - then you make it available to ad networks and you pay them per CPI ( Cost per Install).
You can set restrictions too what is considered an install etc by setting no-incent traffic, these geo's etc.
Then you publish on the app stores and track (since SDK is within), what was from your ad campaigns, or via the networks, organic or not and so on.
You can get the CPI costs quite low depending on GEO's too.
 
You can create some paid ADS on the Instagram platform. Some months ago I've launched an online store on Instagram and paid advertising has helped me to increase the reach and number of potential customers. The main advantage - you can choose the needed sex, age, location, etc.

Good luck!
 
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