Where are the big influencers these days?

jimbobo2779

jimbobo2779

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I'm looking to bump up my promotions and am struggling to find the big names in this niche of ours. It used to be really clear who were the big names in marketing as they all had their own blogs and were really well known. These days all of those old blogs are now just selling SEO services rather than reviewing products and talking about the industry, or at least that is a minor part of the websites now.

Where should I be looking for some good marketers to help out with this?
 
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These days the real marketing conversations are happening on LinkedIn, niche podcasts, and private communities — that’s where the new big names are.
 
Cheers boys. I hadn't thought about linkedin, tbf I never think about linkedin.
 
YouTube if you want an easy search, and keep looking for newsletters if your niche is broad enough and you have time.

Newsletters have shifted to monetizing across most niches so those are harder.
 
These days, most of the big names are more active on LinkedIn, YouTube, and X than on traditional blogs. Look for people who are regularly sharing case studies, breakdowns, and results in your niche, they’re usually the ones still testing and talking about what works. Also check industry-specific podcasts and marketing communities; you’ll often find the newer “big names” there before they go mainstream.
 
Many of the people above are right when they say that the market has changed a lot in the last couple of years. You can find most of these people on YouTube and X
 
A lot of the big names have shifted away from blogs and are now building audiences on LinkedIn, X, YouTube, and in private communities. If you want to find active marketers, look for people consistently sharing case studies, ad breakdowns, or campaign results in your niche. Industry-specific Slack/Discord groups and marketing-focused podcasts are also where many of the newer voices are showing up before they get mainstream attention.
 
This is great, thanks guys. I can't believe linkedin is so popular these days, I have no idea how I missed that.

I think that receiving their emails for years (probably decades at this point) and never being remotely interested in them had them tucked to the back of my mind away from my important thoughts.
 
jimbobo2779 said:
I'm looking to bump up my promotions and am struggling to find the big names in this niche of ours. It used to be really clear who were the big names in marketing as they all had their own blogs and were really well known. These days all of those old blogs are now just selling SEO services rather than reviewing products and talking about the industry, or at least that is a minor part of the websites now.

Where should I be looking for some good marketers to help out with this?
Click to expand...
Mostly on IG and TikTok
 
Many big influencers have moved to LinkdIn, YouTube, and Twitter for Marketing Content.
 
Most big influencers moved from blogs to platforms like Twitter (X), LinkedIn, YouTube, and private Discord/Telegram groups
Check industry podcasts and niche communities for today’s active voices
 
Most big influencers are shifting toward TikTok, YouTube Shorts, and Instagram Reels to grow faster.
 
Most of the big names have shifted to platforms like X (Twitter), LinkedIn, and YouTube now. You’ll find good marketers sharing insights there instead of blogs. Try searching niche hashtags or following marketing communities that’s where the active ones usually hang out.
 
I think for professional stuff linkedin is where you should focus on. tiktok is not for technical thing this is a more like entertainment stuff. You can try youtube as well.
 
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