Aniket Roy
Regular Member
- Oct 17, 2019
- 279
- 376
Has anyone else noticed this?
Google is HIGHLIGHTING TEXT on the landing pages for featured snippets at its own will.
I searched for "optical fiber" on Google (search location set to United States)
This is the featured snippet:
Here's what the landing page looked like:
Notice the text highlighted in yellow and the URL as well. I'm noticing a similar trend with all featured snippet landing pages. Though this should have no direct impact on the rankings but this may very well affect the avg. session duration and hence the ranking
Google is HIGHLIGHTING TEXT on the landing pages for featured snippets at its own will.
I searched for "optical fiber" on Google (search location set to United States)
This is the featured snippet:
Here's what the landing page looked like:
Notice the text highlighted in yellow and the URL as well. I'm noticing a similar trend with all featured snippet landing pages. Though this should have no direct impact on the rankings but this may very well affect the avg. session duration and hence the ranking