When the hell did Google roll this out?

Aniket Roy

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Has anyone else noticed this?

Google is HIGHLIGHTING TEXT on the landing pages for featured snippets at its own will.

I searched for "optical fiber" on Google (search location set to United States)

This is the featured snippet:

upload_2020-6-4_13-14-9.png


Here's what the landing page looked like:

upload_2020-6-4_13-15-49.png


Notice the text highlighted in yellow and the URL as well. I'm noticing a similar trend with all featured snippet landing pages. Though this should have no direct impact on the rankings but this may very well affect the avg. session duration and hence the ranking
 
Wasn't it like that for a while? I mean... even in organic search google highlights text in description, or am I missing something?
 
A week ago and I announced that already
 
Yes, it has been few days now.
Google wants the user to find the snippet as easily as possible, i guess.
 
Yeah, its much better found this with a few searches recently
 
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