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When is a low CR too low?

Discussion in 'CPA' started by bigchief, Oct 23, 2011.

  1. bigchief

    bigchief Newbie

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    Getting my feet wet with CPA and social marketing, and I'm browsing through my various CPA publisher accounts looking for offers that jive with the various forms of social maketing I have going on. I understand what a conversion rate is, but how do I know when the CR is too low? Obviously there is a huge difference between an offer with a 45% CR and one with a 7% CR, but I'm confused on exactly why similar offers have such different conversion rates? Am I reading it wrong?
     
  2. ohaider

    ohaider Senior Member

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    The offer conversion rates are based on how they marketed it- your conversion rate is based all on how you market it to potential customers. Higher conversion = more profit and a better sales representation vs. a low CR which is just meaning you are mediocre marketer... some conversion rates are just low because the offer sucks.