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When Impressions Drop, Yet Rank Stays

Discussion in 'Black Hat SEO' started by ThopHayt, Mar 7, 2015.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I've been seeing multiple situations where in G a site's rankings stay good, but the G impressions and clicks that the site gets drop dramatically.

    We're talking a drop of impressions by 75% while rankings actually appear to gain slightly. Does anybody know what this may mean and what may be the cause behind this?
     
  2. Ventio

    Ventio Regular Member

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    ive noticed something similar. most weekends my traffic from google severely drops but it looks like my rankings are the same. maybe it's a niche/time of week thing
     
  3. nakamura

    nakamura Senior Member

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    I experienced the same a few times. But it wasn't so dramatically, maybe dropped 35%.
     
  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Is there any possibility that its linked to Google trying to crack down on fake traffic or clicks?
     
  5. adultwebmasterdesign

    adultwebmasterdesign Junior Member

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    Think about the currents in the ocean. Interest is like that. Just as the moon influences the tide so too interest and traffic is effected by many things.
     
  6. diesel1

    diesel1 Senior Member

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    Yes, I think so, the bots are busy
     
  7. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Exact same thing here.. see it allthe time, never worried about it.
     
  8. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    The only thing that is worrisome is that it just started happening recently. Unless this is some new type of behavior from Google...
     
  9. antichrist

    antichrist Jr. VIP Jr. VIP

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    I am seeing a decrease in impressions, a small decrease in rankings.. but my traffic has doubled and i have no idea why... great.
     
  10. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    It honestly makes me wonder if the impressions we are being given are even accurate from Google. I've never seen something like this in all my years in SEO.
     
  11. seapunk

    seapunk Registered Member

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    # searches for the keyword decreasing, perhaps?
     
  12. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    There are a flood of new bots whose traffic appear on Analytis, Adsense and so on. That'd be my first guess : your niche is being heavily botted.
     
  13. praetserge

    praetserge Power Member

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    Yeah, I have noticed the change in impressions and clicks on occasions even if the rankings are the same or slightly better... I personally attribute it to the external circumstances (for example, when the day is really nice, I don't expect people to sit at home and google (I'm sure most of us get less traffic on specific days)... there're plenty of other examples).
     
  14. Aleksandrius

    Aleksandrius Junior Member

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    When Impressions Drop, Yet Rank Stays
    The Niche itself away it Sways...
     
  15. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    It is totally possible this is happening naturally but given the violent swings I am 95% sure that it is Google's doing. The only question in my mind is if it is targeting my site specifically due to X reason, or if it is something happening across this niche as a whole. 75% shifts in impressions in a handful of days is definitely not natural. I'm leaning toward thinking that I've aroused Google's eye with something I've done, but this is not quite a penalty. Perhaps its double blind testing. I have no idea.
     
  16. TeKn1qu3z

    TeKn1qu3z Jr. VIP Jr. VIP Premium Member

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    It happens all the time, because of ranking factors in SERP's and few people may blindly click other people websites.

    I would suggest to you monitor your site, may be the hosting problem. If impressions are dropping, then your articles aren't visible to those searchers or they are not searching for the keywords.
     
  17. diesel1

    diesel1 Senior Member

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    Nope, Google doesn't target your site specifically, it's also happening with other sites.

    The bots are busy on more than a few sites
     
  18. babylondiza

    babylondiza Newbie

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    Yes, this often happens. It could be many things, including keyword trends, niche interests, IP specific results and many many other factors.