When Do You Decide to Stop or Keep Optimizing a Campaign?

Hi guys,

I’m curious about how you decide when a campaign is no longer worth pushing and when you should keep testing and optimizing.

I know every campaign is different, so I’m not looking for standard metric-based answers. I want to know your personal experience, what signs you look for, and what makes you decide to either continue improving the campaign or move on.

Would love to hear how experienced advertisers handle this situation.

for me my signs is when i target a buying intent keywords and i notice its not really going well or no conversion is happening i tend to find other way to find leads from other platforms and i will have multiple stream of getting leads and not focusing on PPC alone

yes i usually look at the overall trend and not just a few bad days and if testing shows no improvement after multiple changes i move on but if there are some positive signals then I keep optimizing and give it more time.

hi i think it depends on the potential of the campaign and if the offer audience or creative shows some good signs i keep testing but if nothing works after multiple changes then it’s better to move the budget somewhere else.