When do you create your Black Friday/Christmas 2020 posts?

As we know it can take time for pages to appear in Google and start to rank well. I was, therefore, wondering whether other people create their "Top Black Friday 2020 Deals" pages earlier in the year so their pages can start to rank earlier?

I haven't created any yet but I'm starting to feel like it might be a good idea. I guess it will all depend on your niche and how easy it will be to create a list of the deals that are happening.

probably early October - no point going in to early when other
people have bigger issues going on

Thanks

Always interesting to hear more experienced IMers' views

If you have a domain with authority - you can probably afford to wait a bit longer.

But if it's a new site I would definitely put up the content today so it gets time to rank and age in the eyes of Google.