When creating backlinks, does it matter if we use short links

Cruisee

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As a SEO or SNS, we need to promote many links everyday, but these links are so long that the user won't click it.

So we sometimes use short link, but the short can not get people's trust, what could i do? need help!
 
Long links sometime also looks weird, so i think link shorting shouldn't be a problem.
 
It couldn't be a problem still.

When we use branded tool for creating shorten links & promoting that, may we have little advantage.

So don't worry, You can use it.
 
I think it matters, if you use short links, people will not recognize what this link is, and will not click it.
 
No its not like what people think,I use short link and its better way to use,you will see many big companies use short link liek bitly,goo.gl etc.
 
It should be 2-3 words, not more than this.
That will be awkward backlinks.
 
Try long links.. It will work better than short links..
 
No, it doesn't matter that it contains short links or long links.
But the words that is linked matters what it is.
 
I think it is not a good practice...link shortening should be used at times when you want to hide your URL...
 
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