.COM is king and country specific domain extensions (for local markets only) are all that matter, the average surfer doesn't have any idea about all these stupid extensions so it's a waste of time.
Most of the new domain extensions are just ways to make money from existing Big Brands, thousands of the top companies will be buying the their .ooo domain for years at at a time to protect it from abuse.
It's worth about as much as the other 700+ new extensions... absolutely nothing
I agree with MrE, majority are clueless they even exist. And with so many continuing to spew out, it's near impossible for consumers to ever remember it. So you'll always be sending "misspelled" traffic to your competitors
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