What's your strategy to prevent bot traffic from FB ads?

GreenShadow

GreenShadow

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I am running content view campaign. 90% of my traffic is bot traffic.

I have done everything from targeting broad, targeting only few states or few cities, detailed targeting, and so on. No matter what I do, I am getting bot traffic.

2 months ago I would easily get real traffic and hardly any bot traffic. But, now no matter what I do, 90% of the traffic is bot.

Has anyone faced such issue, if yes how you guys fixed it.
 
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How are you measuring/detecting those 90% of bots? I ask, because the portion seems unusually high for Facebook ads. Are you positive that it is bots and not poorly converting real leads?
 
Have you tried using a bot filtering tool like reCAPTCHA or adjusting your traffic sources? It might help clear things up.
 
Have you checked your traffic sources and analytics? Sometimes, adjusting your ad placements can help reduce bot traffic.
 
So FB has bot traffics too? I have never successfully run fb ads, but usually blow my budget. I used to believe their traffic is the best due to it being social media traffic.
 
Hunk said:
So FB has bot traffics too? I have never successfully run fb ads, but usually blow my budget. I used to believe their traffic is the best due to it being social media traffic.
Click to expand...
Use threshold/funded ad accounts. This way you can save a lot
 
GreenShadow said:
I am running content view campaign. 90% of my traffic is bot traffic.

I have done everything from targeting broad, targeting only few states or few cities, detailed targeting, and so on. No matter what I do, I am getting bot traffic.

2 months ago I would easily get real traffic and hardly any bot traffic. But, now no matter what I do, 90% of the traffic is bot.

Has anyone faced such issue, if yes how you guys fixed it.
Click to expand...
Facing same issue
 
The only honest and not fun answer I can give you is dont run video views campaigns, only leads or sales, the rest have ton of bot traffic on FB
 
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