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Whats your lowest cost per view in FB Ads?

Discussion in 'Media Buying' started by francis1017, Apr 30, 2018.

  1. francis1017

    francis1017 Elite Member

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    I am pretty new to fb ads, been doing it for a week now. I just want to know how low can it be.
    Btw I'm testing Facebook views ads, here are my stats.

    Untitled.png

    Daily spend is $5 per day. Let me know whats yours.
     
  2. Bartolomeo

    Bartolomeo BANNED BANNED

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    That's pretty low. The best I got was about $0.008 per view - nearly twice the cost! I was running on $10/day.
     
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  3. francis1017

    francis1017 Elite Member

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    My Affiliate Manager knows someone that goes 0.002-0.003 per view. That's crazy! I don't know how he do it.
     
  4. Bartolomeo

    Bartolomeo BANNED BANNED

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    That is nuts
     
  5. FreeMan228

    FreeMan228 Junior Member

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    What affilate network do you prefer?
     
  6. firstblade

    firstblade Junior Member

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    I got likes for that much on Instagram, I targetted a cheap country and promoted a pic of a pretty girl
     
  7. Zufox

    Zufox Newbie

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    If it's a good, viral video that is well-targeted (strong LAA of video views) and optimized for video views, you can get it down to $0.002-0.003. Only reason to do that if you're in e-commerce is to do a strong retarget to 75% video views. Otherwise, it's just a vanity metric.
     
  8. dwaterboker

    dwaterboker Junior Member

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    Was it targeted for premium country?
     
  9. Zufox

    Zufox Newbie

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    That's also key. You could get that cost per view all day if targeted to India haha.
     
  10. francis1017

    francis1017 Elite Member

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    Yup tier 1 countries, like USA and Canada. I stopped doing fb ads for now, but maybe next week or the next month I'll do my journey again.
     
  11. SocialEyez

    SocialEyez Registered Member

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    you do the unlikely and go super broad, it might sound stupid, but if your audience is super broad anyway, targeting will up your price since you limit facebook on who they can serve these ads to.

    Proof on US traffic :
    fb.png
     
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  12. HUSTLE99

    HUSTLE99 BANNED BANNED

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    $0.005
     
  13. Haksxsx`

    Haksxsx` Regular Member

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    got around .05 per view
     
  14. francis1017

    francis1017 Elite Member

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    Okay. Thanks!

    Do you think narrowing more on your targeting lower the CPC cost?
     
  15. SocialEyez

    SocialEyez Registered Member

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    it depends on many factors, if youre targeting a very specific persona than in theory it should be more relevant to them therefore higher CTR and lower CPC,

    in reality that's not always the case, and from my experience for your campaign to be easy to scale you need to work on big audiences (500K+)

    also your most narrowed and relevant audience will eventually burn out and you will have to look for those back doors to your broader persona (peope intrested in SPORTS are intrested in HEALTH in general for example)

    depends on the niche, most likely your competitors are also targeting the most obvious persona that will relate to said product.

    Thats atleast from my experience, if you work with PUSH advertising, than PUSH it to who ever converts on that offer. some audiences will have higher CPP but if its profitable than nothing else matters.
     
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  16. francis1017

    francis1017 Elite Member

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    Thanks! Got a question, for example I got a 2M potential reach, is it safe to have a $50 daily spend? Will the reach burn out that fast? Is it possible for a daily spend like that too not burn out the reach? How do you estimate the maximum spend per day looking only at the potential reach numbers?
     
  17. SocialEyez

    SocialEyez Registered Member

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    when it comes to budgets there are few mindsets, usually people use over budget and than put a big manual bid, that way they can get a lot of traffic instantly after launching the campaign / ad set, because by your budget facebook spread your impressions across 24 hours, and than bid accordingly with your bid settings, setting the budget high will obviously make Facebook serve the ad quicker and to more people.

    2M is not a small audience, but not big either. i can tell you that one of the business i do FB ads for is targeting the same 700K people for over 4 years, it hinders growth, BUT
    they are still pulling in 150-200K$ a month in income for all those 4 years! (wierd fact: altough the fat income, they work only online, and they lose money overall)
    i bet that if the audience i was reaching was in the 2M area i could develop
    alot of new business for them and make them grow significantly. and if i had few 2M audiences ? well, thats the name of the game i guess.
     
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  18. francis1017

    francis1017 Elite Member

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    How much did you spend per day?
     
  19. SocialEyez

    SocialEyez Registered Member

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    my FB goal was to acquire new customers, they have alot of organic and paid goolge traffic too, altough they have no volume at all for keywords because they are
    just a local business providing fresh vegetables / fruits / goodies online but locally, so the search volume is very very low - their income is so big because they were advertising on TV, big media in our coutry (top websites) and so on,
    so they have alot of direct hits and direct brand name searches.

    i would say 30% of their activity is coming from my facebook reach - with around 60-70K$ in revenue for around 4-5K$ of advertising.
    still overall their not profitable, so even these amazing results cant save them.
     
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  20. francis1017

    francis1017 Elite Member

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    Can you please recommend me a cloaking service?