I'm new to this so I don't quite know if I'm doing bad or good. My EPC is $0.22 and my conversion rate is 33.91%. What's yours and what can I do to increase it?
A big fat ZERO. I just started out and in a HUGE big time tweaking mode. 33.91% seems like a fantasy for me at the moment. To be honest, I think that number is extremely high, even my average conversion rate standards. I could be wrong though.
it depends on the traffic source and the offer. You can't compare without knowing the offer, traffic and payout. At least need CPC to compare with EPC.
I always stack numbers up against known IM averages, and as a general discussion about convo rate, I can tell you OP's numbers are very good.
YES without knowing CPC or spend conversion rate is useless. in Google adverts we can achieve high conversion rates but is the spend is high no use of conversion rate.
Since you know his EPC and Conv rate you can calculate how much the offer pays. If each click on the offer page brings him about 0.22 and his conv rate is 33%(1 in 3 fill the offer) this means that the offer pays about 0.70$. And to answer OPs question yes that conv rate is pretty good but there are still many factors to consider if you are using a landing page before the cpa offer you should calculate how many of the people who visit the lp actually proceed to the offer itself because if out ot 100 people 3 proceed to the cpa offer and 1 of them converts that your real epc and conv rates will be pretty low then again if you are dumping traffic directly to the cpa offer then you are doing great getting 1 in 1 or 1 in 2 conv is pretty much impossible especially on a large scale.
