What's your Bounce Rate from Organic google Traffic?

Sugirl · Aug 11, 2021

I have 3 large sites, with lots of traffic, all organic the most premium US search Engine traffic possible..
The average page on time is 6-7minutes, I do get really good Display Ad earnings,lots of ad impressions and I'm able to get a lot of people to click on my affiliate links.
I have even analyzed my websites with live-visitor session replies, they do read all the content and I'm barely seeing anyone that would actually ''bounce'' or not engage.

Yet, My Bounce rate shows as 88-92% on all of my websites

Everyone online will say that it's an awful bounce rate and that you should aim for like 50-60% ,at 90% your website should be garbage with no one reading it... seriously How can you even achieve such a bounce rate?

I'm 100% certain Seeing the Data/Earnings that I do not have 90% people entering my site and bouncing it without reading the content.

SV_XD · Aug 11, 2021

So, aside from pure IM. Our business sites (IT Consulting, IT MSP, Real Estate Investing, and Mental Health Practice) depend on the business.

We converted to the Story Brand formatting over the last two years. I've seen a significant retention rate and lowering of our bounce rates.

Consulting/MSP: 55% - 9 minutes on page time
Real Estate: 30% but it's mostly tenant traffic - 9-10 minutes on page time
Mental Health: 80% but that is mostly because of the niche and people looking for services unrelated to mental health therapy. It's being updated now to the story brand structure and simplified. Next step is to add a boat load of article content. - 3 minutes on page time

Some of the issues we've found in the past with our SEO/Website design team is that for every page that has great on-page time or a conversion metric, there's 5 pages of sub-15 second on page time. So essentially the crap pages are tanking the average on-page time.

The goal, I think, is to evaluate the "crappy" pages and rework the content to be more clear, concise, and directive.

rdlzr77 · Aug 11, 2021

80% with high traffic, 65% with low-medium.

Time on site (first visit) varies based on language and pages:

EN traffic stays for around 2 to 3 minutes. Others not so much. Average is around 1:30 minutes.

Returning users stay for 6-7 minutes.

wankawonk · Aug 11, 2021

my adult sites are all around 30%

bounce rate is obviously extremely niche-specific, its not exactly difficult to get people to click on a picture of a hot girl....

AlbertoMR3 · Aug 14, 2021

Sugirl said:
I have 3 large sites, with lots of traffic, all organic the most premium US search Engine traffic possible..
The average page on time is 6-7minutes, I do get really good Display Ad earnings,lots of ad impressions and I'm able to get a lot of people to click on my affiliate links.
I have even analyzed my websites with live-visitor session replies, they do read all the content and I'm barely seeing anyone that would actually ''bounce'' or not engage.

Yet, My Bounce rate shows as 88-92% on all of my websites
Everyone online will say that it's an awful bounce rate and that you should aim for like 50-60% ,at 90% your website should be garbage with no one reading it... seriously How can you even achieve such a bounce rate?

I'm 100% certain Seeing the Data/Earnings that I do not have 90% people entering my site and bouncing it without reading the content.

Not really... if your page content is good and serves the user intent you may have a high bounce rate like yours. And yout time on site shows that... people expend time there reading... Focus on other metrics better.

What's your Bounce Rate from Organic google Traffic?

Sugirl

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