what's your basic SEO tool stack?

securespend said:

I think Google Search Console Ahrefs and Screaming Frog are enough. Google Search Console for rankings, Ahrefs for keywords, Screaming Frog for technical. These tools help to see the performance of the website, find technical SEO issues and check backlinks. In my opinion, more important than having a lot of tools is understanding their data properly.

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Yeah, I think that’s basically all the SEO stuff you need. GA4 is good to know how people use your site and track conversions, but knowing how to make the data work is important.

I’d probably go with Google Search Console, Google Keyword Planner, and maybe Semrush or Ahrefs for keyword search. There are so many tools out there, but I think these are a good starting point without making things too complicated lol.

agree on the subscription complaint, thats why my stack is mostly one off buys. gsc and ahrefs free tools for basic checks, gsa ser one time, and a scraper i bought years ago (now just extracting here n there for other jobs lol, i dont scrape link targets anymore). i buy a verified list instead, cheaper than the proxies and processing my own targets. whenever i need more research data i use dataforseo through hermes, pay as you go instead of keeping another subscription. not the whole ahrefs app, but enough for the occasional serp and backlink checks i need