what's your basic SEO tool stack?

GSC, Ahrefs. For automation: mainly Zennoposter and custom scripts.
GSC can be used to measure search results, while ahrefs works well in fixing backlink issues and analyzing competitors. Using Zennoposter with custom scripts is a good idea when automating processes, but pay attention to mistakes in data.
 
I think Google Search Console Ahrefs and Screaming Frog are enough. Google Search Console for rankings, Ahrefs for keywords, Screaming Frog for technical. These tools help to see the performance of the website, find technical SEO issues and check backlinks. In my opinion, more important than having a lot of tools is understanding their data properly.
Yeah, I think that’s basically all the SEO stuff you need. GA4 is good to know how people use your site and track conversions, but knowing how to make the data work is important.
 
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