Whats your average opt in rate for your email list?

Discussion in 'Black Hat SEO Tools' started by KingMonkey, Oct 17, 2012.

  1. KingMonkey

    KingMonkey Regular Member

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    What would be an average opt in rate for a good looking squeeze page, a decent freebie to give away and targeted traffic?

    Are we talking as low as 1-5% or higher? What would be the average open rate of emails when people are on your list?

    I can't find this information anywhere, I've looked around the forum and others, but I'm guessing it must be somewhere. Any help appreciated.
     
  2. Joe UK

    Joe UK BANNED BANNED

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    On some of mine I'm getting 20%+ offering freebies. That's from targeted traffic from my jv partners.
     
  3. KingMonkey

    KingMonkey Regular Member

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    20% opt in rate or 20% email open rate?
     
  4. kytro360

    kytro360 Power Member

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    Depends on the traffic source but on average I get a 40%-70% conversion rate.
     
  5. KingMonkey

    KingMonkey Regular Member

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    Wow that's a lot, is that considered normal?
     
  6. Scritty

    Scritty Elite Member Premium Member

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    70% is off the scale, but possible with freebies (and it depends what you measure - and where from)

    Best bet is to write a report or guide. One that people who come to your site are likely to actually WANT - not just some crap to fill 4 pages of PDF.

    Make it short and sweet (unless it's a REAL complex issue, then 2000 words and half a dozen images is plenty)
    Remember to add links to your site and affiliate offers.
    Make it look nice (photoshop a book cover or their are tools for $10 that will make a nice looking book cover for you)
    Stick it on your site.

    Generally, IF YOUR TRAFFIC IS GOOD (relavent, targeted not just any old visitors) then 5% is minimum, 12% is excellent.
    If you are giving something REAL away - that has recognised value outside your site, then the sky is the limit. I've seen 70% before - but everything has got to be right, traffic, site, content, offer... the lot. One kink in the chain and that figure can half in a heart beat.

    Scritty
     
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  7. briptech

    briptech Power Member

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    As others said, it really depends on 1) traffic source 2) relevancy of offer based on 3) targeting.
    You can go down to 0,1% if those factors are not well-blended. On the other side you can go up to 20-25% if those factors are well-tuned.
    That is my experience.
     
  8. KingMonkey

    KingMonkey Regular Member

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    Thanks for the answers.