What’s with the sellers using colourful posts?

Spats said:

I have a black and white monitor, so I don't notice the colors. Images annoy me. I find them more difficult to read/follow than a plain text post.

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HyperEVmedia said:

I'd studied consumer psychology at the university, I'll give you a short summary why this could be bad, why this could be good.

When you buy something, you can basically fit the whole process into two categories: heuristic decision making or extended decision making.

When you make heuristic decisions, you don't really think about the product/decision itself, you just see the product, it switches on predefined behaviour/feeling inside you, and that's it.

Examples: buying a bar of chocolate at the counter, children buying cereal because it has cartoon characters on it, buying a more expensive washing powder thinking it will be better for your clothes just because it's more expensive than other brands.

When you make extended decisions, you actually do research, spend time thinking about what to buy, compare products, etc.

Therefore using cartoon characters is a heuristic tool.

When it comes to SEO services, there are two kinds as well:
1. shit services targeting delusional newbies
2. actual valuable, high-priced services

When you are selling to a delusional newbie who is F*CKING hungry to make that easy money, to get the first page of google in 3 days, heuristic tools will work. He already knows batman, joker, etc. is strong, efficient in doing what they do, and he/she will connect the dots in his mind. Batman is good = your service is good too.

Now, if you are trying to sell to an actual SEO professional this way, he/she will just think you are an unprofessional moron. He/she may still buys your product if he/she is really in need of your service, but not otherwise.

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ErikstienSwift said:

Watching YouTube videos is probably amusing on this.


Beautiful explanation. This is exactly what I had in mind. These graphics are a facade and serve no one but the seller and as I said in my previous post can in fact rob a client because they chose your fancy looking service over someone else who provides the exact same thing for less without the fancy graphics .

if this forum made an explicit rule to purely use text and limited graphics , we’d have a major shift in the marketplace with who the powersellers are.

I am by no means a marketing professional but they put me off too as I have to sift through all the graphics to actually properly gauge what the service provides.

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HyperEVmedia said:

Don't think they are "robbing" the clients. Is those services shit? Probably they are. But the seo services are not their one and only products. Dreams are their products as well. They sell the dreams. And that is what those audiences want. This is what marketing is all about.

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ErikstienSwift said:

Watching YouTube videos is probably amusing on this.

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Gogol said:

I hate those threads!
What is even more annoying are the titles lol.. I mean.. lady gaga sucks donald trump seo.. wtf?

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