What's the relationship between competition and rankings?

Discussion in 'White Hat SEO' started by YodaX, Apr 24, 2012.

  1. YodaX

    YodaX Registered Member

    Dec 1, 2011
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    When you do some keyword research with google adwords some keywords might have a high competition, some of them can be low.
    As far as I understand this reflects the bidding people put in for paid results, not organic results.
    I keep reading that when trying to choose for keywords, those with low competition are easier to rank for than those
    with high competition. But how do they relate? Intuitively I understand that when people are willing to pay a lot of money
    to use a certain keyword for CPC then that same keyword might also be desirable for organic search results improved
    with SEO. But is there a real quantitative relationship between competition and how easy you can get good rankings
    for keywords? Anyone got some numbers, correlations?

  2. ionutcib

    ionutcib Junior Member

    Feb 10, 2011
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    Java Programmer
    This is like a market law: if there is a rising demand for a product then the price of that product tends to be higher but this is not mandatory.
    People buy adwords keywords and/or make SEO many times for the same keywords making the SEO competition correlated with adwords competition.
    • Thanks Thanks x 1
    Last edited: Jun 8, 2012