Why do all you SEO rock stars worry about getting to page one in a few weeks? Is it because: 1. SE algorithms change so fast you need to act quickly with what you know 2. You need to focus on fresh niches before the rest of us get into it 3. It's like a badge of honor I'm mostly serious as I'm planning my first real seo effort and I expect to spend at least one month defining and learning to use the tools before implementing anything real. Probably another 2 months getting it going. All my sites are aged about a year and indexed and have between 1000 and 3000 backlinks. But they're crappy bl's - from twitter posting.