Organic traffic means getting traffic from a SEO website which is ranked high in any Search engine and is generating you free traffic although SEO requires Some Investment.
Paid traffic is generally paying search engines money to show your website on the top of the page. Generally it costs $0.1 - $1.00 Per click on the ads ( CPC )
Paid traffic has been seen more costly but doesn't take time to generate sales while SEO is a longtime traffic generator with short time investment.
conclusion : both are great services, it's just you must know how to use them to get profits.
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