whats the difference between exact and phrase when looking at google keyword tool?

bigtyivier2k2

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For example i checked

lower back pain treatment

when i do exact is shows 4,400 global and 2,900 local

when i do this same keyword using phrase the numbers are higher..

6,600 global and 4,400 local

whats the difference between exact and phrase when looking at google keyword tool?
 
Phrase means the words are used in the search.
example: What is a good lower back pain treatment?

Exact means the exact words are searched for.
example: "lower back pain treatment"
 
o okay so i can be #1 on google for that exact keyword but wont even be on first page for that keyword in phrase ?
 
I thought "global" meant "over the world" and "local" meant "in your country."
 
o okay so i can be #1 on google for that exact keyword but wont even be on first page for that keyword in phrase ?

If you are number 1 for a term, you show up on the FIRST PAGE.

I think you are misunderstanding the concept.
 
If you are number 1 for a term, you show up on the FIRST PAGE.

I think you are misunderstanding the concept.

so if im #1 for a specific term ill get traffic to my site whether people search the exact term or the term used in a phrase?
 
so if im #1 for a specific term ill get traffic to my site whether people search the exact term or the term used in a phrase?

No. because when we put your term in a phrase it will be another term that someone else may be ranking higher for. Ever heard of long tail keywords?
 
so if im #1 for a specific term ill get traffic to my site whether people search the exact term or the term used in a phrase?

There is some semantics going around here.

Phrase match does not mean it's searched in quotes according to the Google Keyword Tool.

You can search for something in quotes which changes the results BUT that's NOT what is being discussed as the difference between exact and phrase according to the TOOL.

You are going to get confused because clearly people are misunderstanding your question.
 
for example
if my exact keyword is "electric guitar"
and i rank #1 for it

and someone searches "red metallic electric guitar" will they still see my site on first page
 
for example
if my exact keyword is "electric guitar"
and i rank #1 for it

and someone searches "red metallic electric guitar" will they still see my site on first page

Not if someone else is ranking for red metallic electric guitar, hence why its important that you choose your keywords and rankings based on exact, then start working on ranking for phrase
 
When you do keyword research, you want to target the phrase match. That means:

electric guitar

not

"electric guitar"

The logic is that most people wouldn't type "electric guitar" when they search. They will simply type electric guitar. You want to target what comes natural to most people.

If you are number 1 for a phrase match keyword, you might rank high on other related phrases as well, such as red metallic electric guitar.

You use the exact match "electric guitar" to gauge your "true" competition.

Hope this helps.

Chris
 
Last edited:
For example i checked

lower back pain treatment

when i do exact is shows 4,400 global and 2,900 local

when i do this same keyword using phrase the numbers are higher..

6,600 global and 4,400 local

whats the difference between exact and phrase when looking at google keyword tool?

"Broad" match type is when ANY of the words searched are included in a search (hence the larger number of searches)
"Exact" match type is when that EXACT PHRASE (without quotes on each end of the phrase) is typed into Google. I always go with Exact match for a more realistic idea of what to expect.

Hope that helps.
 
since this seems to be one of the most informative threads about seo on bhw in a long while...what is it we should be paying attention to SEOC or SEOTC (im using market samurai)...im searching around and have read xfactors book and there seems to be a difference in opinion...for people doing manual keyword research...i know they put the keyword in quotes which represents SEOC...but SEOTC represents the amount of pages that have been specifically optimized for the keyword and in the MS dojo they say thats the true competition...can i have a few pros weight in on this?
 
I would highly recommend that you look at LOCAL exact searches ONLY.

I was told by other marketers a few years ago that it's all about global exact searches, and I can tell you from first hand experience ranking 2nd position on the first page of Google for a keyword that supposedly gets 110,000 global exact & 40,000 local exact that BOTH are inaccurate, however, local is more accurate than global.

From this keyword that I'm suppose to get about 110,000 global or 40k local, I get less than 3k per month! And this is me 2nd position on the first page!

So look at local exact monthly searches, but don't take it as 100%.

No keyword tool is 100% accurate, and I learned it the hard way.
 
I would highly recommend that you look at LOCAL exact searches ONLY.

I was told by other marketers a few years ago that it's all about global exact searches, and I can tell you from first hand experience ranking 2nd position on the first page of Google for a keyword that supposedly gets 110,000 global exact & 40,000 local exact that BOTH are inaccurate, however, local is more accurate than global.

From this keyword that I'm suppose to get about 110,000 global or 40k local, I get less than 3k per month! And this is me 2nd position on the first page!

So look at local exact monthly searches, but don't take it as 100%.

No keyword tool is 100% accurate, and I learned it the hard way.

google recently updated their keyword tool and its more accurate now because alot of the #'s dropped by more then 50% so check your keywords again
 
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