What's the best model for e-commerce marketing?

Hello everyone,

I have been doing Pay per Lead marketing for a few years now, where I have a system that records the calls and then I charge a set fee per lead that my clients receive.

I have been approached by an e-commerce company who want me to do their digital marketing because they like that I only charge for the results, but I'm not sure how to proceed.

How can I only charge for the results with an ecom business? Should I just agree on a percentage from their online sales? Is there a better way?

You have to work with them to help set up tracking of their website so you know when a sale has been made. Once you know that, then you can charge them whatever fee the both of you feel is fair. Try to see what other services are charging percentage wise for the same or similar service you are offering. Good luck!

I would not get involved into a sales % (who the hell knows how a customer is managed within the website).
You can use your already knowledge and charge per click.
That's a reasonable way to be measured by results.

Dropship or Print-On-Demand.
Whatever you can do to get fulfillment and inventory automated, I'd say.

Thanks a lot.

My client makes and sends the product. I'm just marketing.

getivan said:

Dropship or Print-On-Demand.
Whatever you can do to get fulfillment and inventory automated, I'd say.

Click to expand...

GenesisOne said:

I would not get involved into a sales % (who the hell knows how a customer is managed within the website).
You can use your already knowledge and charge per click.
That's a reasonable way to be measured by results.

Click to expand...

Interesting! How would that be set up? Clicks from the ads, or unique visitors to the website?
How do you know what's a good price to charge per click?

Smaak47 said:

My client makes and sends the product. I'm just marketing.

Click to expand...

My bad... I read your title, but not your first post.
It sounds like you could setup some triggers for microtransactions on each sale, or via conversion tracking.
So, depending on your marketing method, when you track a conversion, you could also trigger a microtransaction that automatically charges your client.

I was approached by a lady to do Amazon stuff, years ago, and she was really intent on doing a profit share, but that also means that you basically put-up the money to market the product, which is kind-of a great opportunity, but it also smells of a scam, a bit.
I countered with an offer for a retainer, and we didn't move forward with it all.

So, if it's a great product, that could be a great opportunity, but if you don't feel like it's super unique, then just don't do it.
The Harmon Brothers do profit shares like that, and you've probably seen some of their videos ads... they're pretty famous, but they only choose certain products.

It's really up-to-you... it might be easier to simply focus on your pay-per-call model.
I mean... that's a lot easier than what he's trying to get you to do, and there's a never-ending supply of opportunity in that model.

I say just focus on building your lead-gen assets, and flip the calls like you've been doing.
Best to you in figuring-it-out, though...

Normally eCommerce agencies charge % of ad spend, some of them charge a fixed amount + % of ad spend. What I'd recommend is to join some FB ad agency groups on Facebook and ask some opinions of people who are currently active in that field.

With the iOS 14 update, the tracking accuracy has diminished. So this would inversely affect you if you are charging a % of sales, even if you are providing good results for the client.

G Ads & Bing Ads is easy money.

Tricky part is getting merchant center approved