In the past I used Bing Ads but linked directly to the product website with very poor results. I spent 60 dollars and I believe I made at least one sale so I ended up losing 40 dollars. I want to take another look at Bing Ads since Google doesn't allow type of affiliates link promotions. From what I understand it's best to direct people to a landing page but past that things get muddy. What should the landing page looks like? Is it ok if the page is a review of the product I am trying to sell to pre-sell people? Or should the page just be about getting people to sign up via e-mail and get a free report and nothing else? Or can a hybrid page work where I have a review but also a sign up on the right sidebar of the blog?What really produces the most sales at the end of the day? And for example lets say the product is the acne ebook acne no more should I only use keywords that have the product name for best results like: acne no more review acne no more scam acne no more book Or whatever else the google keyword tool tells me people are using to search for this product. Or should it be more general? I think the right answer would be using the product name since it's going to a review of it but who knows. Any information would be great.