What's the best citation builder tool? I hate bright local.

Somebody was telling me about white Spark is there anything else that people use besides that and Yandex?

If you’re talking about WhiteSpark for citations, people mainly pair it with tools like Ahrefs, Semrush, or local rank trackers. Some also use Yandex just for extra indexing checks. The key is picking tools that give clear data, not just fancy metrics. Start simple and add more only when you actually need them.

whitespark is solid but i got burned relying on it exclusively for a multi-location client a few years back, ended up with like 40+ duplicate listings across yelp and foursquare that the tool just didn't catch or flag. had to manually go in and suppress them which ate up probably 6-8 hours i wasnt billing for. brightlocal has that citation audit feature that actually catches dupes better than whitespark does, which is the one thing i'd give it credit for even if the rest of the workflow is clunky.