What’s the Average Budget for Guest Posting?

Hi Everyone,

I’m curious about the typical budget people allocate for guest posting. If you’ve been running campaigns or working with clients, what’s the average amount spent per post?

It would be great if you could break it down by:

1. Niche (e.g., tech, health, business)
2. Region (e.g., US, Europe, MENA)
3. Publisher Metrics (e.g., Domain Authority, Traffic)

Also, do you generally spend more on higher DA sites, or do you focus on volume with lower-tier publishers?

Looking forward to hearing your insights!

Thanks in advance.

Niche
• Tech and Business: Typically higher due to competitive industries. Budgets often range from $150–$500 per post for reputable sites.
• Health: Slightly lower but still competitive, around $100–$300 per post.
• Lifestyle or general niches: More affordable, often between $50–$150 per post.
Region
• US: Generally the most expensive due to higher DA sites and traffic expectations.
• Europe: A bit cheaper but still high-quality, often 20–30% less than US rates.
• MENA: More affordable, typically $30–$100 per post, depending on the publisher’s reach.
Publisher Metrics
• High DA (50+) with significant traffic: $300–$1,000+, depending on the niche and exclusivity.
• Mid-tier DA (30–50): $100–$300; a good balance between cost and value.
• Low-tier DA (<30): $20–$100; works well for volume-focused strategies.
Strategy
• High DA Focus: If your priority is authority and long-term SEO value, spending more on high DA sites makes sense
• Volume with Lower-tier Publishers: Great for visibility and link diversity, especially for niches where competition isn’t as intense.


Ultimately, it depends on your campaign goals, are you targeting high-authority backlinks, building visibility, or both? A mixed approach often works best.
There are a lot of free guest post websites. Try HubSpot, TechCrunch, and MindBodyGreen. Google guest posts database.

The budget for guest posting varies based on niche, region, and publisher metrics. In competitive niches like tech or health, posts can range from $100–$500, while less competitive ones may be $50–$150. US-based sites tend to cost more ($200–$500+), while European and MENA sites are cheaper ($50–$200). Higher DA sites (40-50) generally go for $100–$300, while DA 60+ can be $500+. A good strategy balances high DA sites for authority and lower DA ones for volume, depending on your goals.

An average post from high authority and high traffic website costs around $100 plus article ($25).