can't live without a good keyword tool finding the right topics before writing saves way more time than fixing a post later.
Ofc, many people refer to tool like Ahrefs and google search console. however, the choice mostly depends on your level of expertise. As for me, GSC is invaluable because it show the real behavior of the user.
Ahrefs is the tool I use the most. Keyword research and competitor analysis become much easier with it.
My favorite tool is Google Analytics because it shows how people are actually using my website.
for me, it is simply a notes taking system rather than a particular SEO tool. I take down questions, patterns, and topic ideas whenever I get them, as the best topic ideas will normally emerge out of things that i see during my research work. Tools help in verifying a topic, but some tymes do not provide you with the most suitable approach.
The one that i consider to be the most under estimated tool is a spreadsheet in combination with search console. Tools can provides figures and facts, but seeing how the content was updated, how the rank changed, and which updates leds to improvements will help to create a better strategy. The real benefit lies in the analysis of patterns on your website.
