Good point Duffers5K thanks for that, I don't use the site for "Earnings" as such, due to somany projects, but I do agree it would would probibly be someone who knows their stuff that I sell this to in the future.
SitePrice values it at about $12,000 - nice! Obviously it gets a lot of traffic. If you don't have the time to manage it, I'd try and find a buyer who either wants the specific domain name or is in the same (or similar) market as what you're offering. You might also check out similar websites and see if they'd be interested in buying yours for consolidation...for example, to a big marketing company, that might be a small price to pay for the benefits they'd get out of all the traffic & advertising. Just a thought.
A sites worth is usually determined by what it makes per month/traffic. It used to be that you would take the monthly revenue and multiple it by 6-12 (months) and that's what you would sell it for.
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