What’s harder: launching or maintaining profitability?

Launching something that works is one thing.

Keeping it profitable is another.

A lot of campaigns:
— perform well for a few days
— then slowly decline

Feels like most setups aren’t built for stability.

What’s been harder in your experience?

In my experience, maintaining profitability is much harder; finding something that works is a one-time challenge, while staying profitable requires constant adaptation.