What's going on with ADS? FAKE CLICKS? FB/REDDIT?

Hi everyone,

I’m running ads on Facebook, Reddit, and Google. Facebook, and Reddit to a lesser extent, look strange. I see 168 reported link clicks, but on my site there are no in-page clicks and sessions show 0 seconds. I already disabled Audience Network. Targeting is most countries, excluding seven, with specific interests and behaviors. The campaign is desktop only.

My server logs show visits from Facebook, but analytics shows 0-second sessions. Is this normal on Meta, or is something wrong with my tracking or traffic quality?


On Google Ads I see clicks and real engagement, but not from Facebook or Reddit.

Well, whoever is running FB ads and Reddit ads and they’re actually working for you, you are very lucky. I’ve been watching this “farming bot” issue from Meta and more recently from Reddit closely. I spent a few hundred bucks and realized they might be using bots in their own ad systems to drain your balance. Whoever isn’t getting drained might be on some kind of whitelist, that’s my theory.

Conversation a while ago with reddit team


A while ago, I had a conversation with the Reddit team and they literally said, “There will be bot clicks.” < FB IS WORSE THEN REDDIT in my experience.

I can see in the logs that I’m getting charged for these clicks, yet there’s no interaction and sessions last 0 seconds.


The only ads that actually work, and where I see real interaction on every click, are from Google.

if reddit doesnt work, try meta, ig, google, X, tg
run tests until you find a profitable one

It’s not uncommon to see that kind of mismatch, especially with FB and Reddit, a lot of “clicks” in the ads dashboard aren’t actually engaged visits. Some are accidental taps/clicks, some are bots, and some are people who bounce before the page fully loads.

The 0-second sessions in analytics usually happen when the tracking code doesn’t have time to fire (page closes too fast) or when certain privacy/browser settings block it.
A few things you could check:

• Make sure your analytics script loads early enough in the page.
• Use server-side tracking or UTM parameters cross-checked against server logs for a clearer picture.
• Narrow your targeting to fewer countries and test if engagement improves, broad targeting can invite a lot of low-quality traffic.

Google Ads often looks “cleaner” simply because the intent is higher and there’s less accidental clicking compared to social platforms.

I’d A/B test with tighter geo-targeting instead of broad.