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What's called sender score in email marketing?

Discussion in 'Black Hat SEO' started by destinywakes, May 12, 2017.

  1. destinywakes

    destinywakes Regular Member

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    How much the sender score should be, high or low? How you determine email deliverability?
     
  2. Shoaib Khokhar

    Shoaib Khokhar Junior Member

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    Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address.

    Mailbox providers take a lot of metrics into consideration to determine your sender reputation including spam complaints, mailing to unknown users, industry blacklists, and more.

    Lower your Sender Score, mean you will have harder time for inboxing. Lower then <70 means you need a Big Repair, Greater >70 You are in line with the industry rules for email marketing, Above >=80 it means you are hitting the jackpot.
     
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  3. interkul

    interkul Jr. VIP Jr. VIP

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    Type "newsletter tester" in google, which will give You some idea where to start.
     
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  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Higher sender score = higher inbox rate.
     
  5. johnmuts

    johnmuts Junior Member

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